Feel like you’re stalled when it comes to moving your business forward?
What might propel you toward progress could be working with like-minded individuals. How do you meet these people that can help serve as inspiration? Networking events – be them in-person or even virtual – are a great place to start.
Be strategic when you decide to enter into a partnership with another business. When you find a perfect fit, it will likely be with a complementary venture allowing you to cross-promote, creating a mutually beneficial relationship that can open doors to new markets, customers, products, and resources, too.
Say, for example, you run a wedding reception venue. An ideal way to increase business could be to seek out preferred vendors to work with. Think caterers, florists, musicians, disc jockeys, photographers, bakers, bridal shops, invitation designers and suppliers, rental equipment companies, and more. Who are the strategic partners that could complement your business venture? How can working together be positive for both of you?
Before you jump into a partnership or seek out like-minded individuals to work with, be sure to do a self-assessment of your business. What are your brand values? You’ll want to work with individuals who align well with them. Who is your target customer? Look to work with someone with a similar customer base, or at least a complementary one. Think about why you want to enter into a partnership. What are your goals? Also, assess your strengths and weaknesses. This will help you convey what you and your business bring to the table when it comes to working on a partnership effort.
How to Connect
Where do you find like-minded business partners to work with? It’s an effort that takes time if it’s going to be done correctly and successfully. Meeting people through networking groups is a start. Also, make sure you have a strong social media presence and that you’re active and professional. Are you on LinkedIn? Is your company graphic/visual in nature and are you on Instagram? Figure out where you should be and get there!
Nikki Murry is editor of Berks County Living magazine and a freelance writer, editor, proofreader and blogger. In her free time she is an active dog rescue volunteer and enjoys spending time with her 16-year-old son, Riley, and her three dogs: Buddha and Shelly, French Bulldogs, and Bruno, a Boston Terrier.